New Balance - Behind the Brand

The Birth of New Balance

New Balance was founded in 1906 by William J. Riley, a British immigrant who had settled in Boston, Massachusetts. The company was originally called the New Balance Arch Support Company and specialized in creating arch supports and other orthopedic products. Riley had a passion for helping people with foot problems, and he believed that proper arch support was the key to reducing foot pain and improving overall health. In the 1930s, New Balance expanded its product line to include athletic footwear. Specifically, the company began creating shoes for runners, with a focus on providing proper arch support and a comfortable fit. New Balance quickly became known for its innovative designs, which included a range of different widths to accommodate different foot shapes.

Growth and Expansion

In the decades that followed, New Balance continued to grow and expand. The company became a favorite among runners and other athletes, who appreciated the brand’s commitment to quality and performance. In the 1960s, New Balance created its first running shoe with a ripple sole, which provided improved traction and stability. In the 1970s, New Balance began to expand beyond the United States, launching its first international distribution center in Canada. The company continued to grow throughout the 1980s and 1990s, with a focus on creating innovative new products and expanding its reach around the world. Recently, New Balance has continued to evolve, launching new products and collaborations that have helped to keep the brand relevant in a highly competitive industry. The company has expanded its product line to include lifestyle footwear, as well as athletic wear and accessories.

The Future

Today, New Balance is a global brand with a strong presence in the athletic footwear market. The company continues to innovate and push the boundaries of what’s possible in athletic footwear. Amazingly, it does this while staying true to its roots and commitment to quality and performance. New Balance will likely continue to expand its product line and focus on creating innovative new products. The company has already made significant strides in sustainability. They have done this through commitment to reducing its environmental impact and creating more sustainable products. As the athletic footwear industry continues to evolve, New Balance will undoubtedly play a key role in shaping its future.
feature photo by: Nadya Nada

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