How to clean your sneakers
SCANNED THE BOTTLE? RIGHT PLACE.
SHOE CLEANER · 9.5 OZ · READY TO USE
Pour it out
Pour a generous amount of cleaner into a bowl.
Dip and clean
Dip your brush in and start cleaning — work it into the material.
Wipe it down
Wipe the shoes dry with a clean cloth.
Let them breathe
Let them air dry fully before wearing.
SAFE ON: LEATHER / SUEDE / CANVAS / MESH / RUBBER
Same bottle. Different touch.
The formula is safe on every material — that's the point. The only thing worth adjusting is the brush in your hand.
Leather
Medium bristle, light pressure. Wipe as you go so nothing dries on the surface.
Suede & nubuck
Soft bristle only, gentle strokes with the nap. Less liquid, more patience.
Canvas
Medium bristle, small circles. Pull the laces first and clean those separately.
Mesh & knit
Soft bristle or a cloth. Dab and lift — scrubbing pulls at the weave.
Rubber soles
Hard bristle, real pressure. Soles can take it — that's what it's for.
Shoe Cleaner
9.5 OZ · READY TO USE · ALL MATERIALSOne formula for the whole rotation. Straight out of the bottle — no mixing, no guesswork.
$14.99 Shop Shoe CleanerRound out the routine
Shoe Brush Cleaning Kit
Three bristles — soft for suede, medium for everyday uppers, hard for soles — plus a cloth to finish. The right touch for every material.
$19.99 Shop the Brush Kit
Ultra-Soft Microfiber Towel
For the wipe-down and the final buff. Soft enough for any finish, thirsty enough to matter.
$5.99 Shop the Towel
Crease Protectors
Slip them into the toe box and wear your pairs like normal — the crease never gets a chance to set.
From $10.99 Shop Crease Protectors
Cedar Shoe Trees
Solid cedar holds the shape and draws out moisture between wears.
$19.99 Shop Cedar Shoe TreesWe've seen it go wrong.
Before the bottle, Proof Culture restored sneakers for other people. The fastest way we watched a pair get ruined wasn't wear — it was the wrong cleaner on the wrong material. So we made one formula that's safe on everything in your rotation, and built it for the routine: a few minutes a week, so your pairs never need rescuing.
And the fresh mint scent pulls double duty — clean you can smell.
Already own the cleaner?
The Ultimate Sneaker Care Kit is the complete setup — the cleaner, all three brushes, and the towel in one box. Everything this page just walked you through.
$24.99
Shop the Ultimate Kit